Jonathan Bernstein
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Employer Mishandling of Post-Traumatic Stress Disorder - A Preventable Crisis
The Story of Kay Morris-Robertson When British executive Kay Morris came to Los Angeles from London in the fall of 2007, she felt like she had the world on a string. She was rising in her career, taking on an exciting new job at the request of her prestigious employer, and happily in love. A year later it had all come crashing down and she found herself alone, traumatized... (posted by Jonathan 2 years 99 days ago.)
The Story of Kay Morris-Robertson When British executive Kay Morris came to Los Angeles from London in the fall of 2007, she felt like she had the world on a string. She was rising in her career, taking on an exciting new job at the request of her prestigious employer, and happily in love. A year later it had all come crashing down and she found herself alone, traumatized... (posted by Jonathan 2 years 99 days ago.)
Toxic Mold Crisis Management
There are, I am told by an attorney in a position to know such things, at least 15,000 mold-related lawsuits currently filed in the United States. All of them, of course, referencing "toxic mold" as if referring to a weapon of mass destruction -- and I believe, playing somewhat on the fear caused by more serious biological threats of the types potentially used by terrorists. Who is vulnerable to allegations of negligence... (posted by Jonathan 2 years 126 days ago.)
There are, I am told by an attorney in a position to know such things, at least 15,000 mold-related lawsuits currently filed in the United States. All of them, of course, referencing "toxic mold" as if referring to a weapon of mass destruction -- and I believe, playing somewhat on the fear caused by more serious biological threats of the types potentially used by terrorists. Who is vulnerable to allegations of negligence... (posted by Jonathan 2 years 126 days ago.)
Why Should Lawyers Care About PR?
Attention attorneys, external or in house. Here's a question you may or may not have been asked in law school: "If, after months or years of excellent legal work, you obtain positive results for a client -- but the client's business still is irrevocably damaged due to rumor, innuendo, misperception and competitors taking advantage of same -- could you have done something to prevent those losses?" A Pyrrhic victory... (posted by Jonathan 2 years 147 days ago.)
Attention attorneys, external or in house. Here's a question you may or may not have been asked in law school: "If, after months or years of excellent legal work, you obtain positive results for a client -- but the client's business still is irrevocably damaged due to rumor, innuendo, misperception and competitors taking advantage of same -- could you have done something to prevent those losses?" A Pyrrhic victory... (posted by Jonathan 2 years 147 days ago.)
What Good is a Plan No One Knows About?
Tell me if this sounds familiar. A mayor, city manager or other official responsible for implementing a disaster response plan (a) does have such a plan; (b) does implement the plan following a hurricane, tornado, earthquake or major flood; and (c) gets crucified by his/her constituency for following that plan - to the letter. The classic and all-too-common mistake on the part of the governmental official is... (posted by Jonathan 2 years 159 days ago.)
Tell me if this sounds familiar. A mayor, city manager or other official responsible for implementing a disaster response plan (a) does have such a plan; (b) does implement the plan following a hurricane, tornado, earthquake or major flood; and (c) gets crucified by his/her constituency for following that plan - to the letter. The classic and all-too-common mistake on the part of the governmental official is... (posted by Jonathan 2 years 159 days ago.)
The H1N1 Effect
The H1N1 Effect: When, faced with perceived health risks, consumers make purchasing decisions about a given product based on fear, conjecture and media hype versus the facts concerning the actual risk. In the first two years after the term "Swine Flu" was used to describe the illness that mutated and jumped toH1N1 WHO Logo humans from pigs, the U.S. Pork Industry suffered losses estimated to be in excess of $5 billion. This despite... (posted by Jonathan 2 years 168 days ago.)
The H1N1 Effect: When, faced with perceived health risks, consumers make purchasing decisions about a given product based on fear, conjecture and media hype versus the facts concerning the actual risk. In the first two years after the term "Swine Flu" was used to describe the illness that mutated and jumped toH1N1 WHO Logo humans from pigs, the U.S. Pork Industry suffered losses estimated to be in excess of $5 billion. This despite... (posted by Jonathan 2 years 168 days ago.)
Mystery Shopping to Prevent Crises
The concept of "Mystery Shoppers" has uses far beyond the aisles and cash registers of retail stores. Retailers and wise businesses that are highly focused on customer service have long employed people to secretly shop as if they were actual customers or clients, and then report their perceptions to management. If you apply this concept to testing how an organization performs in multiple categories -- not just customer... (posted by Jonathan 2 years 171 days ago.)
The concept of "Mystery Shoppers" has uses far beyond the aisles and cash registers of retail stores. Retailers and wise businesses that are highly focused on customer service have long employed people to secretly shop as if they were actual customers or clients, and then report their perceptions to management. If you apply this concept to testing how an organization performs in multiple categories -- not just customer... (posted by Jonathan 2 years 171 days ago.)
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