Mystery Shopping to Prevent Crises



Posted: Monday, December 07, 2009

by Jonathan Bernstein
Bernstein Crisis Management, Inc.

The concept of "Mystery Shoppers" has uses far beyond the aisles and cash registers of retail stores. Retailers and wise businesses that are highly focused on customer service have long employed people to secretly shop as if they were actual customers or clients, and then report their perceptions to management. If you apply this concept to testing how an organization performs in multiple categories -- not just customer service -- you will be able to detect the seeds of budding crises well in advance of serious damage being caused.

Secret shopping can be done in virtually any industry to evaluate vulnerabilities in:

With a little thought, you can probably see how the "Mystery Shopper" concept can be extended to test much of any organization's operation, although it is not a substitute for the depth of information that can be obtained through a comprehensive vulnerability/risk assessment.

Jonathan Bernstein is president of Bernstein Crisis Management, Inc. (BCM), http://www.bernsteincrisismanagement.com, a website at which you can access, for no charge, more than 500 articles on crisis management-related topics.
This Article has been viewed 138 times. (Not updated in real-time.)
No comments yet.
We want your comments! If you can read this, you don't have javascript enabled, so you can't use this comment system. Please enable javascript.